Chameleo

The founder reached out with an idea and needed a designer to bring it to life. We built the app from scratch: user flows, visual identity, and a full UI kit ready for development. The product launched, got into Maria01 incubator, and was presented at Slush.

The founder reached out with an idea and needed a designer to bring it to life. We built the app from scratch: user flows, visual identity, and a full UI kit ready for development. The product launched, got into Maria01 incubator, and was presented at Slush.

Team

Design Systems

Product Design

Branding

Services

Dec 2024 — May 2025

Date

Problem

Rules are invisible

It’s hard to understand unwritten rules of another culture, which can make conversations difficult.

Rules are invisible

It’s hard to understand unwritten rules of another culture, which can make conversations difficult.

Advice is not actionable

We may understand cultural differences in theory, but we struggle to apply them in everyday life.

Advice is not actionable

We may understand cultural differences in theory, but we struggle to apply them in everyday life.

Trust is broken

Small misunderstandings can lead to larger issues that affect relationships, teamwork, and quality of life.

Trust is broken

Small misunderstandings can lead to larger issues that affect relationships, teamwork, and quality of life.

Solution

Make learning easy and engaging

A tool that lets you compare cultures side by side and understand the differences in a clear way.
It uses simple visuals and explanations to show how people behave and communicate in different countries.

See how cultures actually work

A tool that lets you compare cultures side by side and understand the differences in a clear way.
It uses simple visuals and explanations to show how people behave and communicate in different countries.

Improve communication and trust

Understand differences better, avoid misunderstandings, and feel more confident when interacting with others.

Keep learning easy and engaging

A tool that lets you compare cultures side by side and understand the differences in a clear way.
It uses simple visuals and explanations to show how people behave and communicate in different countries.

Features

Features

AI Assistant

AI Assistant

The assistant allows users to ask questions about communication, behavior, and cultural norms, providing clear and actionable guidance tailored to their context.

The assistant allows users to ask questions about communication, behavior, and cultural norms, providing clear and actionable guidance tailored to their context.

Features

Features

Your cultural guide

Your cultural guide

A personalized dashboard that helps users navigate cultural differences through comparisons, scenarios, and actionable insights.

A personalized dashboard that helps users navigate cultural differences through comparisons, scenarios, and actionable insights.

Features

Features

Comparison tool

Comparison tool

Cultural Comparison Tool helps to user to compare two different cultures and analyze clashes, similarities, and differences.

Cultural Comparison Tool helps to user to compare two different cultures and analyze clashes, similarities, and differences.

Features

Features

Personalized dashboard

Personalized dashboard

A personalized dashboard that helps users navigate cultural differences through comparisons, scenarios, and actionable insights.

A personalized dashboard that helps users navigate cultural differences through comparisons, scenarios, and actionable insights.

What I've learned

Stakeholders don't always agree

The founder and co-founder had different visions for the product. I learned how to navigate that, find common ground, and keep the design moving forward without taking sides.

Feedback is not always about the design

Sometimes people react to something deeper: the vision, the expectations, or just a bad day. Learning to separate personal taste from real product decisions made me a better designer.

First projects teach you the most

Chameleo was my first serious freelance project. It showed me what end-to-end design actually feels like when the stakes are real.

See next

Chameleo: Branding